Jennifer Maina
Jennifer Maina is an accomplished Qualitative Researcher with a rich background in managing complex market and social research projects. With extensive experience across multiple sectors, including fast-moving consumer goods (FMCG), food and beverage, financial services, telcos, personal care, and social development, she specializes in translating deep consumer insights into actionable brand and product strategies. Her expertise lies in designing and leading immersive qualitative studies that uncover the underlying motivations, behaviors, and aspirations of target audiences.
With a Bachelors in Anthropology from the University of Nairobi, Jennifer is a strategic and detail-oriented project manager, committed to delivering rigorous, insightful research that directly informs brand development, repositioning, and innovation. Her work consistently bridges the gap between consumer understanding and strategic business outcomes, ensuring that brands remain relevant, resonant, and responsively aligned with market needs.
